Business Media Blog

So Creative and Inexpensive for Small Businesses Attract New Customers

Written by raysmedia on December 24th, 2009

One of the biggest challenges for all small businesses are finding creative ways to attract new customers. Without the marketing weight of a fortune-500-mark, it is difficult to spread the word about a product or a service. But with so much competition in the market, a company can afford.

The marketing campaigns are most effective combination of different media. The more places a potential customer sees a brand or message on television, radio, newspapers and online as more likely to remember. However, as a rule, leaving small businesses primarily in local newspapers and Yellow Pages advertising, because they believe that television advertising is beyond their reach.

Now there are new companies that make the technology simple and affordable television advertising. One such company is Spot Runner, a single advertising agency, which significantly reduces development costs and complexity of a campaign. If we are online throughout the process, the organization offers a comprehensive campaign of television advertising for less than $ 500 per month.

Creating the campaign lasts only a few days. Customers begin by clicking on the website of Spot Runner’s display and select from a library with thousands of ads produced by professionals. The agency to customize the display of specific information concerning the business “and then, using its proprietary technology creates a single media planning. May surfers access to all channels and cable is available to implement them, as CNN , ESPN and Lifetime. Once the customer display and approved the media plan, the Agency is on the air.

“We are a small shop and television advertising, we can compete on an equal footing with larger companies in the city,” said Ryan Lapidus, Lapidus & Lapidus, founder of the firm. “To see advertising television, side by side with Fortune 500 companies on the main channels is really exciting. ”

Spot Runner offers these five tips for creating a successful marketing campaign:

1. Understand your target audience and messages that will find their happiness well received. A campaign to homeowners is designed very differently than we have targeted young people.

2. Select a campaign to meet your goals. A campaign to promote brand awareness will require a different strategy from that of a new product or sale.

3. Choose a view that reflects the values of your company brand and image.

4. Make it easy to understand. People think of something else when they see your ad. Do not let them think. Take them to act.

5. Investing in your growth through a sustained marketing campaign. Publication of work in the long term by increasing the awareness of your company to new customers and serves as a reminder of your existing customers.

Whether you are one professional retailers or service providers, television advertising can fit into your budget, and an essential element of your marketing activities.