Business Media Blog

Can You Give Small Businesses Have a Website?

Written by admin on July 10th, 2010

I was more of a person accused of right-thinking people in my life, but I’m on this part of my personality at work, it remains almost the same. So in this article I will discuss my “opinion” on one of the reasons why, even if your audience is strictly local, your small business can afford not to have a website.

Some statistics from Statistics Canada, we have on our way to start. In 2003 there were approximately 12 million households in Germany, 8 million are regular Internet access at work, home and / or school. Approximately 60% of all households have a computer and Internet access at home.

Ok, now we know how many households had access to the Internet, but they use it? Almost 90% used the Internet to surf, but more importantly for our discussion, 34% used the Internet to purchase goods and services, and by the way, almost double the 1999 figures for the purchase of goods and services Internet.

According to Industry Canada, in 2000, e-commerce Revenue Canada $ 7,200,000,000, an increase of 73% over 1999 numbers. And no, this is not a typo, it really $ 7200000000! I would say there is a mixing model using the Internet and sales are rapidly.

And commissioned by Industry Canada, Canada, only about 4% of global electronic commerce in 2000 captured. Now, figures may not be my forte, so please correct me if I put wrong, but this does not mean that there are 180 billion spent worldwide in e-commerce?

Consider for a moment the United States. www.tamingthebeast.net statistical reports and forecasts collected in December 2001, users online 157million forecast 47.8 billion in online retail sales in 2002 to spend. In 2006, the forecast is 210 million users spend 130 billion U.S. retail sales.

The numbers alone will probably convince many people to invest in a small business website, especially if they are in an industry where their target audience are not limited to purely local.

But, you say, my business is just a small village shop. Why a website for my small business? What good is it to the Internet? I heard that one before. In fact, the guy I will hear from most of David.

He is the man with the car shop in my article “I Do not Need a Business Plan Do I?” Long story short, her mother finally convinced him to write a business plan and make their business a little money, but in my opinion it could do better with a little marketing. I really want to convince a few dollars on the market (it is sometimes a little cheap to spend), but so far, no dice. Anyway, I digress.

Let David’s business as an example. Thus, his company in Saskatoon, a city with a population of just over 200,000 over five years and nearly 90,000 households in 2001, according to Statistics Canada. Almost every household has at least one car in Saskatoon, that means there are about 90,000 potential vehicle problems for David’s studio.

Of course, each vehicle will break in a year, and David is not all use the shop, but you get the idea. And mind you, some of them break more than once. A 1988 Jeep YJ comes to mind …

In Saskatoon, 72.5% of households had Internet access in 2003, about 65,000 households had Internet access. And that’s not including the rural population, Saskatoon and surrounding vehicles that need a mechanic from time to time. Well, say that David gets mad and marketing expense $ 2,500 for its Web site (I think it’s too much money for a small static website).

But it makes no sense to have a site if it is not found. Statistically, when people enter a word or phrase into a search engine, they will cease after the third page. This means that for your site, so that people click on to be well positioned, it must be in the top 30 websites for your own keywords or phrases.

Thus, suggests that David has spent $ 2,500 includes good search engine optimization. His site editor ensures research and find relevant keywords and use them instead.

It adds to his site to directories and small business SEO not more of his magic, and low and behold, three months, David’s site is No. 2 in a Google search for “Auto Repair Saskatoon. Now there is a potential 65,000 customers for businesses of David, because they are in a search engine.

When it reaches only 0.1% of these 65,000 (1%, but 1% point), it could have 65 new customers, and you know that your account is over $ 100 each time your car will be on activities, but only $ 100 for an average bill, it will be nearly $ 6.500, $ 2,500, that money well spent website. I would bet he would do as well on maintenance alone, let alone the repairs.

Now that I think I’ve never approached David on a website from this angle. I think I could show him this article. This is a logical kind of guy and he could not convince him to get one.